The Future is Changing Faster Than You Think: How to Build an AI-Ready Business
What Won’t Change?
Jeff Bezos once said: “The question most people don’t ask me is: what do you think won’t change in the next 10 years?” It’s a better question than trying to predict what’s next. Why? Because technology will always advance. AI will replace work. Knowledge will lose value. The world is shifting—but the fundamentals of business and human relationships remain the same.
The Reality of AI’s Impact
Artificial General Intelligence (AGI) is on the horizon. If you think that’s an exaggeration, step back and look at AI’s rapid progress in real-world, high-volume labour tasks: not just extreme edge cases. Today’s AI models already score 25% on Frontier Maths problems: an indicator of capability we already have “in our pockets.” To deny the power of these tools is naive.
We have already offloaded our memory and recall to technology:
Do you have a road map stuffed down the back of your car seat? No, you use Google Maps.
Do you remember phone numbers? No, your phone does.
When did you last visit a library to find something out? Exactly.
If this is true for basic recall, then it will soon be true for higher-order cognitive tasks as well. Children already look bewildered when asked to memorise locations on a map instead of “searching it up.” That’s the real shift in knowledge, and it’s happening now.
A Dystopian Future? No. A Controlled One? Likely.
This isn’t about doom and gloom: AI will be slowed down by incumbents who have too much to lose. Not every technological gain is actually a gain - just ask anyone drowning in email. Some things will slow, but progress cannot be stopped.
So what won’t change?
We are still human. Our needs cannot be fully met by technology.
Relationships matter. Business relationships built in real life are stronger than those only online. That’s a fact.
Trust and adaptability will define success. The businesses that survive will be those that learn how to use technology while keeping people at the core.
The Relentless Pace of Change
Look beyond AI for a moment—look at software development.
Five-year-old frameworks feel ancient today.
SQL used to be learned from a three-inch-thick book—now it’s a quick search away.
Small, agile businesses benefit from rapid adoption, while big players wrestle with technical debt.
Now apply that logic to AI:
What AI can do today is exponentially better than three months ago: not five years ago.
If you think you can build your business on today’s AI tools, what will you do when a better model launches tomorrow?
Oh, DeepSeek has already launched. Did you see that coming?
How to Handle the Relentless Growth of AI
If you want to survive and thrive, stop focusing on what’s changing: focus on what won’t change.
1. Your Data (Your Collective Knowledge)
Your business is more than its spreadsheets. Your data is everything:
The reports, the decisions, the customer interactions, the strategy pivots.
AI will change how we use knowledge, but the businesses that master their own data will stay ahead.
2. Your People (Your Real Competitive Advantage)
Let’s be blunt: AI will replace a lot of jobs—probably mine, and possibly yours. But the businesses that foster relationships, trust, and adaptability will thrive. Why? Because humans want to work with other humans.
3. Your Ability to Adapt
The tools you use today will be replaced. Frequently.
If you build your company around ChatGPT today, what happens when something better arrives?
The solution? Be hyper-agile. Be modular.
What’s Next?
It’s time to take control of your data, your people, and your knowledge. AI will only accelerate - but the foundations of your business must remain strong.
Interested? Let’s have a call or better still a real life meeting?